Rails: A modest label becomes an influencer and celebrity hit
Rails, an unusual name for a fashion company. Based on the switch setting of rails, Rails creates a completely new interface for a casual fashion style. Paired with the Southern Californian lifestyle, designers combine a relaxed yet refined look. Completely new lines are created, such as collections for travel or an urban lifestyle. Time and again, the terms casual, classic, chic, urban and yet elegant emerge.
The founding year 2008 of Jeff Abrams
Originally Jeff Abrams started with a small Rails collection in 2008: A single hat, more precisely a baseball cap. The Los Angeles-based label quickly became a trendsetter. TV marketer Abrams knew exactly how to distribute his super soft shirts to celebrities. In cooperation with one of the big Californian retailers, he dared to venture into rails shirts and shirts after the baseball cap.
Discovered by celebrities and influencers: a casually elegant clothing style
With its collections, Abrams brings an attitude to life to the point: women's and men's clothing in classic style, extremely comfortable and casual. And it is above all the shirts that have caused a sensation. Here, more than anything else, the casual style of the Rails collections is evident. In a short space of time, many celebrities are acting as influencers for the new clothing style. With the beginning of Abram's first baseball cap, the line has found many followers. In the few years that have passed since its foundation, the company has developed into an internationally recognised label. Above all, it is celebrities who like to show themselves in the stylish shirts. From casual to stylish, stylish and above all trendy. In the leisurewear sector, the company is therefore on an unsustainable road to success. Because classic silhouettes, manufactured in premium quality belong to timeless classics that always find their followers.